Business GrowthThe 3SIXTY Growth Strategy Development Framework comprises 3 stages – Discover, Design and Deliver.
Discover

  • Working alongside you and your team we carry out a deep-dive into your existing Sales & Marketing structure and activities
  • Here, we identify areas for short/medium/long-term gains for your company across existing strategies, plans, routines, behaviours and skills
  • This step is about getting (a) clarity and (b) alignment across a number of key areas which feed into your company’s ability to achieve your growth ambitions, including:
    o Existing strategy
    o Purpose
    o Customers (why do customers buy from you? This is about data, not feelings…)
    o What does your business actually do? What are you really good at? (a.k.a. Value Proposition)
    o Competition
    o Sales, Marketing & Partnering
    o What are the barriers to “selling more”?
    o Pricing
    o What does the future hold? Current & future trends in your industry

Design

  • In conjunction with your team, we will design an actionable Growth plan (incl. KPIs), specific to your business and your growth ambitions, based on the Discover stage
  • This Growth plan will serve as a roadmap for your team. The objective being to deliver immediate and sustainable profitable revenue to support your company’s specific growth ambitions
  • As part of this process, we use our extensive network to help clients test and validate current thinking (and later to pitch!). This helps inform product/market fit

Deliver

  • This is where we help, support and mentor your people to execute the plan
  • We provide ongoing support to you and your team to ensure what has been agreed during the Discover and Design stages is being delivered
  • Our proven approach to this layer of oversight ensures there is a culture of accountability, the plan is staying on-track with KPIs being met and the results of the project are “sticking”
  • We also use our extensive network of contacts to get clients in front of key targets
Business Growth

The 3SIXTY Growth Strategy Development Framework comprises 3 stages – Discover, Design and Deliver.

Discover

  • Working alongside you and your team we carry out a deep-dive into your existing Sales & Marketing structure and activities
  • Here, we identify areas for short/medium/long-term gains for your company across existing strategies, plans, routines, behaviours and skills
  • This step is about getting (a) clarity and (b) alignment across a number of key areas which feed into your company’s ability to achieve your growth ambitions, including:
    o Existing strategy
    o Purpose
    o Customers (why do customers buy from you? This is about data, not feelings…)
    o What does your business actually do? What are you really good at? (a.k.a. Value Proposition)
    o Competition
    o Sales, Marketing & Partnering
    o What are the barriers to “selling more”?
    o Pricing
    o What does the future hold? Current & future trends in your industry

Design

  • In conjunction with your team, we will design an actionable Growth plan (incl. KPIs), specific to your business and your growth ambitions, based on the Discover stage
  • This Growth plan will serve as a roadmap for your team. The objective being to deliver immediate and sustainable profitable revenue to support your company’s specific growth ambitions
  • As part of this process, we use our extensive network to help clients test and validate current thinking (and later to pitch!). This helps inform product/market fit

Deliver

  • This is where we help, support and mentor your people to execute the plan
  • We provide ongoing support to you and your team to ensure what has been agreed during the Discover and Design stages is being delivered
  • Our proven approach to this layer of oversight ensures there is a culture of accountability, the plan is staying on-track with KPIs being met and the results of the project are “sticking”
  • We also use our extensive network of contacts to get clients in front of key targets
Brian O’ Brien

Partner & Head of
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Does your business have a clear Growth Strategy?